STEP BY STEP
How to create a good website
Set clear and smart goals.
Before you go out and spend money on hosting, define your goals. What do you want to achieve with this website? What do you want to show your potential customers? How much traffic do you want to drive to it? The answers to these questions will give you, your designer, etc. a general idea of what you have in mind. When you have the answers, then you can move on to the next stage of building your website.
Set your budget ahead of the project.
Depending on hosting services, design, coding, layout and many other factors, building a website can be very quick and profitable. Set a budget for how much you are willing to invest before you start looking for people and services to build your website. As much as you want your website to be high-end and charming, don’t break the bank before you’ve even made the bank.
Find a website that you would like to use as a guide.
Finding a website that you like will help you and others who will be working on your website. Take a look at the different elements of the site that look attractive and appealing to you, and make a list of what you like to use as a guide.
Trust someone who knows what they are doing.
If you don’t have the knowledge to build your website yourself, find someone who can do it for you. Make sure you are clear about what you want and ask to see previous websites they have built to see if they are suitable for the job. Don’t trust the first person you find who will give you the lowest price.
Choose a reliable hosting service.
There are four factors to consider when choosing a hosting service: load time, uptime, support and cost. Make sure you have a fast-loading website that works all the time, and avoid hosting services that will be too expensive when you’re just starting your business. Also, keep in mind that you need a service with a good support team that you can turn to at any time if you have any hosting-related problems. You can check out our hosting services here.
Choose a memorable domain name.
Before you choose a domain name, here’s what you should remember: your domain name doesn’t have to be the same as your company name. In fact, it is better to use a shortened version if your business name is longer. Choose a shorter name that is easy to remember and still relates to your business. Introduce your business and services.
Develop and write your own content.
Sure, you can easily copy and paste from other websites and give links to the source, but why would you do that when you could create your own content? Write your own posts and pages, take your own photos, create a more genuine and original website with what you have.
Keep it up-to-date and alive.
It’s important to update the texts and posts on your website every once in a while, to keep up with the changes in your industry, or to add new products and services. This is basically just to keep your business relevant and fresh. Most websites use blog posts for this purpose.
Choose your images carefully, even stock photos.
Keep your website clean with photos that are related to your business and what you do. Although stock photos have less personality and won’t probably be as related to your business as a photo you’d take yourself, it’s still an option to just go on Shutter Stock. Just keep it about the business.
Include well-written and reliable testimonials.
“They did a very good job.” by a random Jane Doe does little to nothing to flatter your business. When choosing testimonials and comments to put on your website, pick the ones that are longer, more detailed, and that include keywords people might search for.
Showcase your previous work.
If you have previous projects or products that you can show people, do it. It is as easy as creating a “Portfolio” tab and posting the photos on there with short explanations as to what they’re showing. Your potential clients are more likely to trust you if they can see what you’re capable of.
Be easy to reach.
The “Contact Us” button on your website should have clear information on how to contact you. Include a phone number, a fax number (if you use fax), an e-mail you frequently check. When the client tries to reach you, but fails, they will not hesitate to start looking for another business that does what you do.
Avoid announcing costs and prices whenever possible.
Unless you are selling goods and services with set prices, do not announce prices. This is more like business advice than website advice, but it is important. Instead, offer to give free quotes, or special offers and discounts with interest. People love to see the word ‘free’.
Become mobile friendly.
People are mostly tied to their phones, so it would be a very business move to keep your site desktop only orientation. Your site should be able to switch to its mobile version when viewed from a smartphone, and have full UI functionality.
Work on your SEO.
SEO is search engine optimisation, and it’s what will help you rise to the top of Google’s search results. SEO is done with keywords, site customisation, but there are so many other factors that are taken into account when Google decides who goes to the top. Check out our post on SEO here.
If you're overwhelmed, take a deep breath and hire a professional.
Yes, it sounds like there are so many things to do, so many things to keep up with, and it can be overwhelming. Don’t worry, because there are so many companies that specialise in creating websites and designing for businesses. You can check out our website design services right here. We can help you build your brand from the ground up and help you through the whole process.